Sales of e-books jump in January past hardcovers


>Straight from the Associated Press.  This is one reason I jumped on the E-Book bandwagon and abandoned my search for an agent/publisher.  After a few years of sending out endless expensive book proposals, synopses, letters of introduction, etc, I just published my novel on Smashwords (who, in turn, publishes it to the major e-tailers).  And who knows, maybe i’ll catch the eye of some agent or publisher.  Now, onto the article:

The e-book boom has reached new heights, but not high enough to boost book sales overall.
Helped by millions of Kindles, Nooks and other digital devices given for holiday gifts, e-book sales jumped in January and surpassed purchases of hardcovers and mass market paperbacks, according to a new survey. The Association of American Publishers reported Thursday that e-sales more than doubled from $32.4 million in January 2010 to $69.9 million in January 2011.
Hardcovers sales fell from $55.4 million to $49.1 million, and mass market paperbacks, a format that’s declining as baby boomers seek books with larger print, fell from $56.4 million to $39 million.
Total sales, which include the education and professional markets, were $805.7 million in January, slightly below the $821.5 million reported last year.
Not all AAP members participate, but the survey includes results from Random House, Inc., Simon & Schuster and other leading publishers.
The new numbers “pretty much reflect reality,” Simon & Schuster CEO and president Carolyn Reidy said Thursday, although she cautioned that e-sales tend to be especially high in January as new customers test the format.
She said e-sales likely dropped after January but will settle at a level that’s still substantially higher than last year. Reidy said e-books were around 8 to 9 percent of the general trade market at the end of 2010 and she expects them to reach 12 to 15 percent of the market this year.

By Brick ONeil

Author, Researcher, Writer: . Called 'a prolific writer' since 2001, work includes Blogging, Copywriting, Spreadsheets, Research, Proposals, Articles in the fields of real estate, dating, health, fitness, disease, disability, technology and food.

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