Does Social Networking Work for Marketing?


I’m on #facebook#linkedin #tumblr #digg #reddit #G+#stumbleupon #klout #twitter and have never had great referrals for sales or blogs or books.

I’ve always heard “you have to share, comment, re[tweet, retumble, etc], get involved.”  I’ve done that, going on five years on some accounts and my ‘numbers’ have never been ‘out of the park’.  If anything, all my involvement has gone largely unnoticed. If you want to feel invisible, become an independent author and try marketing yourself across multiple platforms and networks.  You have to REALLY believe in yourself.

But, I constantly hear and read that it’s the wave of marketing for indie authors, or anyone selling anything or selling themselves for a job. I’ve read marketing books, talk to marketing gurus, watched other marketers and I’ve done all I’m supposed to do to Market blogs, books, whatever.  It just doesn’t work. At least for me.

Facebook:

https://www.facebook.com/bricko

https://www.facebook.com/pages/Rose-Petal-Wine-Murder-Mysteries/166270096729680

LinkedIn

http://www.linkedin.com/in/brickoneil

Tumblr

http://brickoneil.tumblr.com/

Digg [I have no idea what happened to them]

reddit

http://www.reddit.com/user/EarlyOne/

G+/Google Plus

https://plus.google.com/106001024697834719591/posts

StumbleUpon

http://www.stumbleupon.com/stumbler/EarlyOne

Klout

http://klout.com/#/BrickONeil

Twitter

http://www.twitter.com/brickoneil or @brickoneil

http://www.twitter.com/LioneServices or @lioneservices

 

2 thoughts on “Does Social Networking Work for Marketing?

  1. “I’ve done that, going on five years on some accounts and my ‘numbers’ have never been ‘out of the park’. If anything, all my involvement has gone largely unnoticed. ”

    What would you consider “out of the park numbers”? How do you know your involvement has gone unnoticed? I haven’t known you for long enough to see how you promote yourself and others to comment… I warn you that I’ll be keeping an eye on you… and that means… you might have preferred obscurity.

    Social networking as a marketing tool is soooo different from what many articles and people would make you think it is. Unfortunately it is hard to figure out who to listen to and what to do.

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