Tech Tuesday: BlackBerry Passport

From http://blogs.blackberry.com/2014/07/passport-design/

BlackBerry never appealed to me, having always been a Nokia Man, however this new Passport really captured my attention. Nice big screen for writing, working on spreadsheets, qwerty keyboard-it looks like a workhorse.

The first thing you notice about the Passport is the large square screen. Blackberry states:

Just as a PASSPORT is the universal symbol of mobility and was the inspiration for the size and form factor of this device, your passport becomes your ticket to open new doors of opportunity.

 It’s Hip to be Square

There’s a marriage of form and function with a rhyme and reason to it.

The Passport offers a unique 4.5” inch square screen with full HD capabilities. It offers the same viewing space as a 5” inch phone but offers an even better viewing experience because of the screen’s width.

Why?

Based on academic typology, the optimal number of characters on a line in a book is 66 characters (current rectangular smartphones show approx. 40 characters and BlackBerry will show 60 characters). BlackBerry Passport offers its size and aspect ratio to accommodate these characters, making it the ideal device for reading e-books, viewing documents and browsing the web. No more worrying about portrait or landscape modes, and no; you aren’t missing anything.

Consider how IMAX screens start with a more traditional 16:9 aspect ratio projection for conventional movie trailers and then expand to their true dimensions (and the audience goes, “ooh”). The Passport is like the IMAX of productivity, and you don’t have to sacrifice screen real estate, vertically or horizontally.

 

Here are the details:

From GSM Arena:

Originally found on http://bgr.com/2014/07/08/blackberry-passport-design-explained/